SQL Server Data Mining—Using the Data Mining Dimension

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Using the Data Mining Dimension

Because the dimension has been added to the cube, marketing database analysts can use the new segmentation to understand measures such as profitability or total sales for each of the clusters and refine the set of customers who will be targeted by the direct mail campaign to publicize the site's new DVD products. The list of customers can be provided either from a drillthrough action in a BI client tool or by building a Reporting Services customer list report that allows the user to select the cluster and other attributes.